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Project Everyone: accelerare i progressi verso un mondo più equo entro il 2030
Project Everyone è una campagna globale che cerca di mettere il potere della comunicazione dietro gli Obiettivi di Sviluppo Sostenibile (SDG). Gli SDGs sono un insieme di 17 obiettivi adottati da tutti gli Stati membri delle Nazioni Unite nel 2015 come parte dell'Agenda 2030 per lo sviluppo sostenibile. Questi obiettivi mirano a porre fine alla povertà, proteggere il pianeta e garantire prosperità a tutti.
La missione di Project Everyone è accelerare il progresso verso un mondo più equo entro il 2030. L'organizzazione ritiene che la comunicazione sia la chiave per raggiungere questo obiettivo. Utilizzando modi creativi e innovativi per comunicare sugli SDG, Project Everyone mira a sensibilizzare e ispirare l'azione tra individui, imprese, governi e organizzazioni della società civile in tutto il mondo.
Una delle principali strategie utilizzate da Project Everyone è lo storytelling. L'organizzazione collabora con registi, artisti, scrittori, musicisti e altri creativi per sviluppare narrazioni avvincenti che diano vita agli SDG. Queste storie vengono poi condivise attraverso vari canali come piattaforme di social media come Facebook e Twitter o media tradizionali come televisione e radio.
Un altro aspetto importante del lavoro di Project Everyone sono le partnership. L'organizzazione collabora con una vasta gamma di parti interessate tra cui governi, ONG (organizzazioni non governative), agenzie delle Nazioni Unite, aziende del settore privato, istituzioni accademiche e altri che condividono la sua visione per un mondo più giusto entro il 2030.
Project Everyone ha inoltre lanciato diverse iniziative volte a promuovere specifici SDGs come Goal #5 - Gender Equality o Goal #13 - Climate Action. Per esempio:
- Global GoalsCast: questa serie di podcast presenta storie stimolanti su persone che stanno lavorando per raggiungere uno o più SDG.
- La lezione più grande del mondo: questa iniziativa fornisce risorse educative gratuite per insegnanti di tutto il mondo su argomenti relativi allo sviluppo sostenibile.
- Action4SD: questa piattaforma consente a individui e organizzazioni di mostrare le proprie azioni per il raggiungimento di uno o più SDG.
Oltre a queste iniziative, Project Everyone organizza anche eventi e campagne di sensibilizzazione sugli SDGs. Ad esempio, nel 2015, l'organizzazione ha lanciato la campagna #GlobalGoals che mirava a raggiungere 7 miliardi di persone in 7 giorni con informazioni sugli SDG. La campagna è stata supportata da una vasta gamma di celebrità e influencer tra cui Beyoncé, Malala Yousafzai e Bill Gates.
Nel complesso, Project Everyone è un'organizzazione unica che utilizza la comunicazione come strumento per il cambiamento sociale. Sfruttando partenariati, narrazioni e iniziative innovative come podcast e risorse educative per insegnanti di tutto il mondo su argomenti relativi allo sviluppo sostenibile, stanno facendo progressi verso il raggiungimento del loro obiettivo di creare un mondo più giusto entro il 2030.
project-everyone.org
