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Mudra Communications: la principale rete di servizi e comunicazioni di marketing integrate in India
Mudra Communications fa parte del DDB Worldwide Communications Group, che è una delle reti di comunicazioni pubblicitarie e di marketing più grandi al mondo. Mudra Communications è stata fondata nel 1980 da AG Krishnamurthy, che aveva la visione di creare un'agenzia che fornisse soluzioni integrate di comunicazione di marketing ai clienti in tutta l'India.
Oggi, Mudra Communications è diventata la prima e la più grande rete di servizi e comunicazioni di marketing integrate dell'India. L'azienda ha un team di oltre 1.000 professionisti distribuiti in 26 uffici in India. Mudra offre una vasta gamma di servizi tra cui pubblicità, marketing digitale, pubbliche relazioni, gestione di eventi, design e branding.
L'azienda ha lavorato con alcuni dei più grandi marchi in India come Airtel, Coca-Cola, Volkswagen e Unilever. Mudra ha vinto numerosi premi per il suo lavoro, tra cui i Cannes Lions International Advertising Festival Awards.
Uno dei principali punti di forza di Mudra è la sua capacità di fornire soluzioni end-to-end per i clienti. L'azienda lavora a stretto contatto con i clienti per comprendere i loro obiettivi di business e quindi sviluppa soluzioni personalizzate che soddisfano tali obiettivi. Questo approccio assicura che i clienti ottengano il massimo valore dal loro investimento nelle attività di comunicazione di marketing.
Mudra pone anche grande enfasi sulla creatività. L'azienda ritiene che la creatività sia essenziale per una comunicazione efficace in quanto aiuta a catturare l'attenzione e coinvolgere il pubblico. A tal fine, Mudra ha un team di professionisti altamente creativi che si spingono costantemente oltre i limiti per proporre idee innovative.
Oltre ai suoi servizi principali, Mudra offre anche servizi specializzati come il marketing rurale attraverso la sua controllata "Mudramax". Questa divisione si concentra sulla fornitura di soluzioni personalizzate per i clienti che desiderano raggiungere i consumatori nelle zone rurali di tutta l'India.
Un'altra area in cui Mudra eccelle è il marketing digitale. L'azienda ha un team dedicato focalizzato sullo sviluppo di strategie digitali per i clienti su varie piattaforme come social media, motori di ricerca, ecc.
Complessivamente, la comunicazione di Mudra è una delle principali reti integrate di comunicazioni e servizi di marketing in India.
ddbmudragroup.com
