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Il comitato per il marketing del mirtillo rosso: promuovere l'uso e il consumo mondiale di mirtilli rossi coltivati negli Stati Uniti
Il Cranberry Marketing Committee (CMC) è un'organizzazione senza scopo di lucro fondata nel 1962 per promuovere l'uso e il consumo in tutto il mondo di mirtilli coltivati negli Stati Uniti. Il comitato è composto da coltivatori di mirtilli provenienti da tutti gli Stati Uniti che lavorano insieme per aumentare la domanda del loro prodotto attraverso il marketing, la ricerca e l'istruzione.
I mirtilli rossi sono un frutto unico che viene coltivato principalmente in Nord America. Sono noti per il loro sapore aspro e il colore rosso brillante, che li rende un ingrediente popolare in molti diversi tipi di prodotti alimentari. Oltre ad essere utilizzati in piatti tradizionali come la salsa di mirtilli rossi e il ripieno, si possono trovare anche in succhi, snack e persino cosmetici.
Uno degli obiettivi principali del CMC è aumentare la consapevolezza sui benefici per la salute derivanti dal consumo di mirtilli rossi. Gli studi hanno dimostrato che contengono alti livelli di antiossidanti, che possono aiutare a prevenire alcuni tipi di cancro e migliorare la salute cardiovascolare generale. Hanno anche proprietà antinfiammatorie che possono aiutare a ridurre l'infiammazione in tutto il corpo.
Per raggiungere la sua missione, la CMC ha sviluppato una serie di campagne di marketing volte ad aumentare la domanda di mirtilli rossi coltivati negli Stati Uniti sia a livello nazionale che internazionale. Queste campagne includono pubblicità su televisione, radio, stampa e piattaforme di social media come Facebook o Instagram.
Oltre agli sforzi di marketing rivolti direttamente ai consumatori, CMC collabora anche con i produttori di alimenti per sviluppare nuovi prodotti con mirtilli rossi come ingrediente. Questo include di tutto, dagli snack di frutta secca ai condimenti per insalata o persino alle barrette energetiche.
Un altro aspetto importante del lavoro di CMC è la ricerca di nuovi usi dei mirtilli al di là dei prodotti alimentari tradizionali. Ad esempio, i ricercatori stanno esplorando modi per utilizzarli nei prodotti per la cura della pelle grazie alle loro proprietà antiossidanti o anche come coloranti naturali per i tessuti.
Nel complesso, il Cranberry Marketing Committee svolge un ruolo importante nella promozione dei mirtilli rossi coltivati negli Stati Uniti in tutto il mondo, educando i consumatori sui loro benefici per la salute e collaborando con i produttori allo sviluppo di nuovi usi per questo versatile frutto. Con la sua attenzione all'innovazione unita alle pratiche agricole tradizionali tramandate di generazione in generazione sin dai tempi coloniali, la rendono un'organizzazione unica nel suo genere dedicata esclusivamente alla promozione di un raccolto, il mirtillo rosso, a livello globale!
uscranberries.com
