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YEAY is a quickly-growing new video e-commerce experience that is redefining what it means to buy and sell on a mobile device. They make shopping fun and entertaining, allowing everyone to buy with a swipe. With this app in hand, anyone with a smartphone can buy and sell products while at the same time consuming entertaining full-screen vertical videos. YEAY is a pioneering addition to the digital space. Founded by entrepreneur Melanie Mohr in 2016 and backed by an international team of investors, YEAY has become one of the fastest growing start-ups in Berlin.
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