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UTZ is a program and label for sustainable farming. Sustainable farming helps farmers, workers and their families to fulfill their ambitions and contributes to safeguarding the earth's natural resources, now and in the future. The mission of UTZ is to create a world where sustainable farming is the norm; where farmers implement good agricultural practices and manage their farms profitably with respect for people and planet, industry invests in and rewards sustainable production and consumers can enjoy and trust the products they buy.

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