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LensFactory.com gives customers factory direct access to new prescription lenses in their eyeglass frames by mail, eliminating layers of middlemen and retail markup. By focusing on eyeglass lens replacement, LensFactory avoids the high return rates experienced by other online eyeglass companies due to frame style or improper fitting, as well as inaccurate pupil distance measurements which isn't included in the patient's prescription. Because LensFactory is working with the customer's existing glasses, additional measurements can be taken directly from the previous lenses to ensure the new ones are fitted perfectly.

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