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deSwag is a fashion game that lets players compete against friends to snatch the latest fashion items from the most famous fashion icons. deSwag is a fashion game for mobile platforms directly linked to e-commerce, so that it is possible to purchase clothing and accessories. deSwag can be defined as a new, innovative and gamified shopping experience that will greatly improve the users’experience and encourage impulse buying through strong engagement in the game. It is a new platform that converts entertainment into the choice of a fashion item, that can be bought online.
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